Are you a Facebook ad marketer? Do you love seeing ads producing good results? If that's so, you might find it frustrating to log into Facebook Ads Manager to see that your ads are not delivering despite your best efforts.
If this scene seems similar, don't worry. You are not facing it alone. Many Facebook marketers find this issue perplexing enigma of why Facebook ads are not delivering. But you don't have reasons to worry, as there are several issues and it has solutions.
Here, we will learn about such reasons by exploring six reasons why Facebook ads do not deliver and know how to fix them.
But let's know what Facebook ad not delivering means.
What Does Facebook Ad Not Delivering Mean?
"FB ad not delivering means" that the active target audience is not able to receive your posted ads. Hence, they do not generate impressions.
To know if your ads are not working, you need to use Ad Manager and look at the delivery.
Here are the reasons why FB ads do not deliver and how to fix them.
Reasons Your Facebook Ads Are Not Delivering
Your Ad Is Still On Review Process
The Facebook team reviews each ad before making it live. The ad reviews are of two types: the manual review and the automated system review that actual Facebook's members support staff do.
The Facebook Business Help Center reviews the ads within 24 hours, but in some cases, it may take more than 24 hours to complete the review. This case happens especially during holidays when most brands run Facebook ads.
How To Fix:
Schedule your ads in advance to ensure you don't face this issue. Choose an ad's starting and ending date in advance. It permits you a few more days just in case your ads need to be manually approved by Facebook's team.
Your Budget/ Bid Is Too Low
You tell Facebook's ad algorithm the kind of people they should deliver your ads to while setting your audience targeting. But if your budget is too tight, Facebook will deliver your ads to such a small audience that the algorithm cannot gather significant information.
For example, if you set $5(a small amount) as your daily budget, Facebook's algorithm won't be able to determine if your ads are effective. Hence, it will stop delivering your ads.
How To Fix:
The best way to fix this issue is to set your budget at a high amount to give the algorithm time to optimize your ads. You can set a lifetime budget instead of a daily limits. It will help Facebook spend your budget as necessary and spread the amount over the entire run time of the ad campaign.
Facebook Rejected Your Ad
If you don't meet Facebook's advertising policies, it will reject your ad and won't deliver it to your audience.
It is a common issue occurring with Facebook ads. When it happens, you'll receive an email with the reason for rejection. You can also check your ad's status in Ad Manager to confirm.
How To Fix:
There are two ways of solving this issue. One is to submit an appeal, and the other is to make changes.
If Facebook disapproves your ad, as you have gone against Facebook's ad policy, you can change it to something without profanity.
However, if there is a mistake from Facebook, and it has wrongly disapproved your ad, you can submit an appeal to Account Quality.
Your Ads Are Not Converting
While picking an optimization goal, you tell Facebook the action you want that your target audience should take. It will help Facebook target your audience.
For example, you inform Facebook that you want to target only those audiences interested in signing up for your products based on how they've engaged with similar ads while choosing to optimize your ad for product sign-ups.
How To Fix:
You can fix this issue by updating the optimization goal. Switch to a kind of conversion that will happen, like "Adding to cart" rather than purchasing it.
You Can Also Watch: PowerAdSpy | Facebook Ad Transparency product VS PowerAdSpy - Best Ad Intelligence Software
Conclusion:
Tackling the Facebook ad not delivering issue requires various commitments to adaptability and approaches. You have to take care of multiple things before Facebook delivers your ads.
Keep in mind that getting ads correct isn't an easy task. You will require several trials and errors. So don't get sad if your ads don't perform well.
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